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Newspapers fight readership decline

By James Borders, Bishop McGuiness High School Published: May 11, 2009

“It’s trendy to say that, especially after the last couple of years, but there is still a very strong audience for printed newspapers.”

Herzberger was pointed to what he said is the strong position in the local market for the OPUBCO’s online product,

“There are a lot of good sites out there, but has been a leader in this space for many years,” Herberger said. “I don't think any news Web site (in Oklahoma) is as thorough at delivering information than NewsOK.”

Herzberger said he doubted skepticism that the industry can’t find new sources of income or expand on those already there.

“Will people pay for news and information that enhances their lives?” Herberger asked. “Yes. But making it work with the proper business model is the key. Publishers and executives across the country are evaluating all business models all the time, from free sites to pay sites to something in between.”

James Borders
Bishop McGuiness High School


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