Drivers will notice plenty of new features on the 2015 Ford F-150, one of the primary draws at the Oklahoma City International Auto Show, but they probably won’t miss what it has lost.
The new truck, which was unveiled to the public in Detroit in January, sports LED spotlights on the side mirrors, a step integrated into the tailgate and moveable cleats in the bed. It also weighs about 700 pounds less than previous models thanks to its aluminum body.
“This is the new standard for a full-size pickup,” said Brandt Coultas, Ford’s F-150 brand manager.
The annual Oklahoma City auto show, which begins Thursday, will feature a number of 2015 models.
“The auto show is the only place you can see those,” said Peter Hodges, president of the Metropolitan Auto Dealers Association.
Hodges said the four-day auto show will occupy four buildings at State Fair Park, with about 400 vehicles on display from 24 different carmakers.
‘100 years of Speed’
Five people who attend this year’s show will win a two-year lease on a new vehicle, while the first 200 children to visit the show on Saturday and Sunday will receive a free Lego mini-figure.
There also will be an exhibit showcasing “100 Years of Speed” with race cars dating back to the early 1900s, with another for vehicles that run on compressed natural gas.
Hodges said the CNG exhibit, which made its debut last year, was the first of its kind at a U.S. auto show.
For Ford, the show is a chance to show off next year’s F-150 and Mustang, two of its most iconic offerings.
Ford has sold more than 33 million F-series trucks over the past 60-plus years.
The F-150 has been the country’s best-selling truck since 1977.
“It’s America’s truck,” Coultas said.
He said the new F-150, which will be available by the end of the year, is wrapped in military-grade aluminum, making it lighter and more fuel-efficient.
“It’s going to be the most fuel-efficient F-150 we’ve ever made,” Coultas said.
The new model is roomier than its predecessors, with four engine options and a variety of other add-ons available.
Coultas said Oklahoma is an important market for Ford, combining with Texas to account for about 25 percent of the company’s full-size truck sales. About 15,000 F-series trucks were sold in Oklahoma last year.
He said the Mustang has been redesigned as well, with an optional EcoBoost engine that offers improves gas mileage without sacrificing performance.
“The power is going to be unbelievable,” Coultas said.
Ford has made about 9 million of the iconic muscle cars since the Mustang was introduced 50 years ago.
“It’s the most popular vehicle on Facebook,” he said. “We’re going to sell Mustangs around the world.”
Coultas said Ford’s offerings at the auto show include vehicles with a range of fuel options.
“Our strategy, as a company, has been the power of choice, to pursue a number of different options and give the customers a choice,” he said.
Our strategy, as a company, has been the power of choice, to pursue a number of different options and give the customers a choice.”
Ford’s F-150 brand manager