NEW YORK (AP) — The NFL, already a more than $9 billion a year business, is seeking new revenues from the expanding mobile advertising market.
The league will launch a digital video service called "NFL Now" this summer, which will offer game highlights, archived NFL Films footage and original news and analysis programs.
Brian Rolapp, the league's executive vice president of media, called mobile advertising the "fastest-growing revenue stream" out there.
"What you hear from advertisers and sponsors is: 'We want mobile and we want video,' which is one of the reasons we've done this on top of the fan demand," Rolapp said Thursday. "There's a reason there's advertiser demand — there's consumption."
Rolapp expects the advertising inventory to be sold out when the service debuts at a yet-to-be-determined date. But the real value is having a platform already established as the market increases.
"To use an analogy from another sport: We like to skate where the puck is going," Rolapp said.
Basic content will be free on smartphones, tablets, computers and some consoles and streaming devices, including Xbox One. Full access will be available for a monthly fee, which has yet to be determined, offering another revenue opportunity.
Rolapp said users will have to watch a short ad before viewing some videos, but probably not all. The service will allow fans to customize their feeds to focus on particular teams and players.
Continue reading this story on the...