Oklahoma City Thunder has a ring to it. Whether that will be the name of this city's NBA franchise, as reported by KOCO-TV, still is a mystery. The team's owners aren't commenting, and they, along with a couple head honchos at the NBA's office, are the only souls who know what the nickname will be. The ones in the know are sworn to secrecy, and most are dutifully, if not masterfully, abiding by that oath.
KOCO-TV sports reporter Mark Rodgers, however, apparently has found the one brave being willing to tell all, an unnamed "source close to the NBA ownership group.” There are reasons to think Rodgers' report is accurate and reasons that indicate it could be off base. Here's why it could be accurate: Corporation Service Company, the registrar of record for the NBA, did indeed register okcthunderbasketball.com and okcthunderbasketball.net on July 10. The domain branch of this company exists for the sole purpose of preventing "cybersquatters” from profiting from a brand. You can bet the company didn't register the names in hopes of acting as the very people it exists to stop. The ownership group isn't denying it. If the report was off base, you would think the ownership group would at the very least issue a statement that says as much and that no decision has been made. Instead, all Dan Mahoney, a spokesman for the ownership group, says is, "We're not commenting on the process, and we're not going to until we have something to announce.” The name Thunder is a good one. Readers of The Oklahoman selected it the winner of the paper's 64-nickname bracket contest, meaning the owners and the NBA perhaps listened to the people. Endless marketing and promotional opportunities also would be available, from weather-related themes to a Buffalo mascot and logos. AC/DC's hit song "Thunderstruck” could boom over the Ford Center's PA system just before the team's starting lineup is introduced and immediately after the final buzzer of a home win. Here's why the report could be inaccurate: The registration of the two domain names could mean absolutely nothing. Who's to say that's not the first of many Oklahoma City-related domain names the company will register over the next few days. While the domain names are one small piece of evidence, they certainly don't make it clear that the name is the Thunder. The reporter's unnamed source could be wrong.