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Nike 1st quarter net income falls

Associated Press Modified: September 27, 2012 at 6:02 pm •  Published: September 27, 2012

NEW YORK (AP) — Nike said Thursday its fiscal first-quarter net income fell 12 percent as the boost from higher sales were offset by increased costs and ad spending. At the same time, the company is facing a slowdown of future orders of its products, particularly in China.

The world's largest athletic shoe and clothing company's results beat expectations but shares fell 3 percent in aftermarket trading as investors worried about a slower pace of futures orders, which are orders from retailers of products that are scheduled for delivery between September 2012 and January 2013.

Futures orders rose 6 percent during the quarter, down from a 16 percent increase in the same quarter last year. The decline was more dramatic in China: There, futures orders fell 5 percent, compared with a 27 percent increase a year ago.

CEO Mark Parker said in a call with analysts that the decline in orders was partially due to the company's efforts to clear excess inventory in the region and retool its offerings there to adapt to the changing tastes of the Chinese consumer.

Nike executives said they are working to come up with fits that are more tailored to the Chinese consumer, a better balance of casual sportswear and more expensive technical performance gear. It is also working with retailers to improve its distribution in China.

"China defies predictions or timetables," Parker said in a call with analysts. "But what is certain is that China offers more opportunity for Nike today than it ever has, and I'm completely committed to extending our leadership position there."

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