Nike 2nd quarter net income falls

The world's largest athletic gear maker on Thursday reported its net income fell 18 percent during the three months ended Nov. 30, but revenue rose 7 percent, fueled by the continued popularity of its Nike brand. Results reassured investors about the company's strength and shares rose 5 percent in aftermarket trading.

Like most global companies, Nike Inc. has been dealing with Europe's weak economy and a slowdown in growth in China. Nike reiterated its message from earlier this year that it is working to reduce its inventory in China and reworking its offerings there to adapt to the changing tastes of Chinese consumers.

"We know what needs to be done in China and we know we can do it because we've done it before," said CEO Mark Parker in a conference call with investors on Thursday.

Orders for Nike shoes and apparel to be delivered between December and April rose 6 percent from the same period a year ago, to $9.3 billion. That's down from a 13 percent increase last year.

Meanwhile, a 14 percent rise in inventory in North America was offset by a 6 percent decline in greater China.

During the latest quarter, Nike completed the sale of its Umbro and Cole Haan brands to focus on its more profitable lines, like the namesake Nike brand.