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Nike lays off some Fuelband staff

Published on NewsOK Modified: April 21, 2014 at 11:59 am •  Published: April 21, 2014

NEW YORK (AP) — Athletic gear maker Nike said it laid off some staffers who worked on its Fuelband digital fitness products.

Nike Inc. launched its Nike + FuelBand, a bracelet that tracks movement, in 2012 and introduced a newer model, the FuelBand SE, in November 2013. The band tracks movement and translates it into what Nike calls "Fuel." Users can set daily goals for how much movement that they want to achieve. The band connects wirelessly to a smartphone app and has a pedometer and clock.

Nike hasn't disclosed sales figures for the product. On Monday, the company said that it was laying off some people in the company's FuelBand department.

"As a fast-paced, global business we continually align resources with business priorities," the company said in a statement. "As our digital sport priorities evolve, we expect to make changes within the team and there will be a small number of layoffs. We do not comment on individual employment matters."

The Portland, Ore.-based company said it would continue to make and update FuelBand products.

Nike shares fell 23 cents to $73.80 in midday trading.


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