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Nintendo chief stays on, health business planned

Published on NewsOK Modified: January 30, 2014 at 5:43 am •  Published: January 30, 2014
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TOKYO (AP) — Nintendo has been unable to arrest a slide in console sales as more people play games on smartphones and tablets. The company's apparent solution? A move into health care.

Nintendo president Satoru Iwata vowed Thursday to stick to the company's old ways, refused to resign or cut product prices despite its dismal earnings, but said the video game maker will enter the health care industry.

Iwata didn't give details of what he called his "quality of life" business plans, except that it won't be a wearable device.

Kyoto-based Nintendo already offers fitness games. Iwata promised to disclose details later this year.

Iwata displayed his typical stubbornness in brushing off criticism about how the maker of Super Mario and Pokemon games should update itself for the era of smartphone and other mobile devices. The popularity of such devices has been drawing consumers away from consoles devoted to games but Nintendo has resisted changing its business to incorporate tablets and smartphones.

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