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Nissan lowers price of electric Leaf

Published on NewsOK Modified: January 14, 2013 at 5:10 pm •  Published: January 14, 2013

Nissan CEO Carlos Ghosn said the lower price should help attract more customers. Ghosn didn't say whether Nissan will lose money on the Leaf, but he said the company is spending less on some parts in the 2013 model. It also cut manufacturing costs when it moved production of Leafs for the U.S. market from Japan to Tennessee.

Ghosn said the lack of recharging infrastructure is hurting electric car sales, since potential buyers are worried about the cars running out of power while they're driving.

Nissan is lobbying for the development of public charging stations, but Ghosn called that "a long-term battle." He was clearly frustrated that some governments — like those in Japan and France — are promoting and funding electric vehicle infrastructure more than others.

"We have everything ready. The cars are ready. The technology is ready," he said.

Despite those frustrations, Ghosn said, Nissan won't abandon electric technology, and he still believes electric cars could make up 10 percent of Nissan's sales by 2020.

"Zero emissions are here to stay, and we think this is going to be an important part of the industry," he said.


Auto Writer Tom Krisher contributed to this report from Detroit.