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Nissan signs as sponsor of Man City, global clubs

Published on NewsOK Modified: July 17, 2014 at 7:13 am •  Published: July 17, 2014
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LONDON (AP) — Premier League champion Manchester City signed Nissan Motor Co. as the first global sponsor of its portfolio of clubs on Thursday.

The five-year deal with Nissan was announced two months after City bought a stake in Japanese team Yokohama F Marinos from the carmaker.

Man City, which has been rapidly remodeled on and off the pitch since being bought by Sheikh Mansour in 2008, turned its focus to building a network of teams through its Abu Dhabi backing.

A Major League Soccer expansion team, New York City FC, has been formed with the NY Yankees which has a minority stake, and City recently bought Australian side Melbourne Heart, which has subsequently been renamed Melbourne City.

Nissan will be the automotive partner of the whole City Football Group, with the company branding to feature prominently at the Etihad Stadium where Man City won the Premier League title for the second time in three seasons in May.

"This innovative partnership enhances Nissan's investment in the game of soccer, which is a key platform to further strengthen our brand globally," Nissan President Carlos Ghosn said.

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