It's not intended as an economic protest, she said, and she doesn't begrudge all the restaurants and florists who see boosts in business. What she's looking for is a shift in attitude. She was inspired by Julia Ward Howe's 19th-century anti-war proclamation that mothers were tired of seeing their sons and husbands killed in the Civil War.
Women banded together then, she explained, and the same could happen now to draw attention to the women who die from causes related to pregnancy and childbirth. Every Mother Counts puts the number at 360,000 annually.
The film, posted on Facebook, is mostly a message to other mothers, but she hopes they'll share it with their children, partners and husbands who typically plan festivities.
"My husband directs the film for that reason," she said. "He's the one who takes the lead on that day."