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No more Tostitos sponsorship for Fiesta Bowl

www.sportsbusinessdaily.com Published: June 9, 2014
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The new College Football Playoff is going to look a lot different than the old BCS, both on the field and off. Two more brands that were closely linked to the BCS — Discover and Tostitos — have told ESPN that they are ending their title sponsorship of playoff bowl games.



Capital One, meanwhile, is in the final stages of negotiations to fill the void at the Orange Bowl, and ESPN still is looking for a sponsor to take the Fiesta Bowl position.

Tostitos first sponsored the Fiesta Bowl in 1996. Since then, OU has played in the bowl three times (vs. Boise State, 2007; vs. West Virginia, 2008; vs. Connecticut, 2011) and Oklahoma State has played it once (vs. Stanford, 2012).

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