Texas Tech coach Tommy Tuberville said his team played well in spurts in the second half.
"We weren't able to make big plays like we thought we could," he said. "They made us earn it. There were times we were on the edge of breaking that thing open. We just weren't able to do that."
For a second straight week, the Red Raiders had some trouble when they got into the red zone. Last week, in the loss to Texas, they went for field goals four times after they stalled inside the 20. This week they got two field goals after failing to get into the end zone.
Still, Doege threw touchdown passes of 9, 16 and 6 yards — one each to Jakeem Grant, Williams and Moore — to build a 21-7 lead for Texas Tech in the second quarter.
A video clip of Tuberville went viral during the game. Footage shows him facing graduate assistant Kevin Oliver and appearing to use his left hand to strike him on the right side of his face. Oliver's headset and ball cap fall off. It happened when the Red Raiders seemed to have difficulty getting the right personnel on the field.
Tuberville said he didn't mean to hit the graduate assistant.
"It wasn't anything to it," he said. "It was just one of those deals where I missed his shoulder and ended up grabbing the microphone on his head set and pulled it off."
Texas Tech's offense was hit or miss in the first half. The Red Raider had three three-and-outs on three of their seven possessions. Yet at times Doege still was able to the offense down the field, despite a stiff south wind that at times gusted 50 mph.
Kansas pulled within 21-14 after Doege threw his ninth interception of the season. Brad McDougald picked off the pass in the middle of the field and returned it 32 yards to the Red Raiders 29 halfway through the second quarter.
A few plays later Cummings found Brandon Bourbon in the near-side flat and he ran it in for a 10-yard touchdown.
On the Jayhawks' next possession, Pierson juked diagonally across the field for a 49-yard run that led to a 22-yard field goal for Kansas to whittle the lead to 21-17 going into halftime.
On Doege's second touchdown pass he moved into third place all-time at Texas Tech. His 63rd touchdown pass came when he hit Tyson Williams in the back corner of the end zone to put the Red Raiders up 14-7 early in the second quarter.