With all that, there's a desire to maintain some schedule integrity, while sticking to the desired minimum of seven home games. Complicating that is a conference schedule that alternates between four and five home games every other year.
"This is an interesting time in scheduling," Martin said. "People that are going into nine league games, which could be the Big Ten, which could be the Pac-10, that instantly changes the landscape."
Next year, OSU's non-conference schedule is set with home dates against ULL and Arizona and a road game at Tulsa.
Because it's a year with four league home games, the Cowboys will only play at Boone Pickens Stadium six times, something Martin wants to avoid in the future.
"Next year, it doesn't hurt us so badly to only have six home games, because one of our road games is Tulsa," Martin said. "Fans can travel 45 minutes or an hour down the road."
Still, Martin finds himself massaging future schedules, a task that currently has him working to shift games against Rice and Central Arkansas into openings that fit the formula.
And there's the search to find quality opponents for certain seasons, including 2013, which now has only Texas-San Antonio and Lamar on the books. In 2014, only UTSA is locked in.
The Cowboys do have intriguing foes set for other years, with the trip to Arizona in 2012, and home-and-home series with Air Force in 2015 and 2016, and a new revelation for 2017 and 2018, games against Clemson, if both sides can make it fit.
OSU has also been approached by Jerry Jones about playing at least one game against Miami (Fla.) at Cowboys Stadium in Arlington, although no negotiations have taken place, according to Martin.
"We haven't agreed to anything like that. But I wouldn't say that the answer to that is never," Martin said. "When you lose a home game, there's a financial impact you have to make up someplace else.
"But what you try to do is give your fans a little something different all the time, something they would like. That's something in the future where we have to look at it and weigh it. Would there be a year where we had seven home games and would we look at taking one of those games and moving it to a neutral site? Possibly.
"Would our fans look forward to going to Cowboys Stadium? Is that something that would excite people? We'd have to weigh that and make a decision."
MORE FROM NEWSOK
Future Foes A look at OSU's scheduled non-conference opponents in the future: 2011: Arizona; Louisiana-Lafayette; at Tulsa 2012: at Arizona; Louisiana-Lafayette 2013: at Texas-San Antonio; Lamar 2014: Texas-San Antonio 2015: at Air Force; Texas-San Antonio 2016: Tulsa; Air Force 2017: at South Alabama; Clemson* 2018: Clemson* 2019: South Alabama 2020: South Alabama * The years of the Clemson games are tentative, with the home-and-home sites still to be determined. Note: The Cowboys also have agreements with Rice and Central Arkansas, but the schools are working to place the games in specific years.