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Nordstrom ads feature models with disabilities

It’s not easy to find models with disabilities in ads for the fashion and beauty industry — unless you look in the Nordstrom catalog.
By BETH J. HARPAZ, Associated Press Published: July 16, 2014
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It’s not easy to find models with disabilities in ads for the fashion and beauty industry — unless you look in the Nordstrom catalog.

The company has been using models with disabilities since 1997 and continues the tradition in its annual July catalog, which kicks off the upscale retailer’s largest event of the year.

This summer’s Nordstrom Inc. catalog includes, among others, a woman in a wheelchair modeling boots and a man with a prosthetic leg modeling Nike running shoes.

Hiring professional models with disabilities has become so much a part of the Seattle-based company’s DNA that its regular customers may not even realize how unusual it is.

Nordstrom, she added, “is a leader in this space and has been a long-standing supporter of disability inclusion not only in their advertising but also in employment and accessibility in their stores.”

The clothing that Nordstrom models wear is not adapted in any way. The model wearing Nikes has one on his foot and the other on his prosthetic device. The model in the wheelchair has short spiky hair as part of the punk look of her outfit, which includes a dark leather jacket along with the featured sale item, short boots with a buckled strap.

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