“It's one of our goals to always keep this festival free,” Johnson said. “It makes it unique and it truly is a gift to the community. My personal feeling on it is that a creative environment stimulates creative growth.”
White is predicting that 45,000 people will fill downtown Norman on Saturday night.
He said that many festivalgoers will come to see smaller shows during the day, but that the main events at sundown always bring in a huge wave of people.
“It's taken on a life of its own,” White said. “Some people might only know a few artists coming in, but they know they're going to spend the whole day here, and it's going to be an overload of entertainment and fun. We all want everyone in the street and being a part of the fun, safe chaos.”