CBS' college ratings up
Thanks to an exciting Southeastern Conference season, including several LSU games, CBS' college football ratings averaged a 3.5, up 13 percent from last year. The season was capped by a 5.9 rating for LSU's victory over Tennessee in the SEC final. Despite a strong finish, ABC's telecast ratings were down 15 percent to a 3.9 average. ESPN's and ESPN2's telecast ratings were flat from last year, although ESPN2's household audience grew by 5 percent. ESPN averaged a 2.1 (2 million households) and ESPN2, a 1.1 (1 million households).
•ESPNU enlists college journalists:
Calling games on an ESPN network will no longer just be a fantasy for college journalism students. ESPNU has partnered with about a dozen universities, including Missouri and Texas in the Big 12, to use students as announcers, sideline reporters and producers during game broadcasts. Under the program, students will also contribute segments and feature stories to other ESPN networks, including ESPN and ESPN2, and write articles for ESPN The Magazine and ESPN.com. The first major assignment will be at North Carolina, where students will perform a variety of roles during the men's basketball game against UNC-Asheville on Jan. 9.
ESPN will present a day-long, behind-the-scenes look at the Charlotte Bobcats on Friday as the team prepares to host the Orlando Magic at 7 that night. Coverage will begin with "Mike and Mike in the Morning,” ESPN Radio and ESPN2, and continue through the game telecast.