Who I am. What I'm all about. Where I'm going. Enduring thoughts we ponder during times of introspection, on long walks and in quiet moments when the laptop is rebooting. For enlightenment, we can turn to philosophers or other great minds. And now, at least for that last thought, wimgo. Beginning today, wimgo stands ready to help Oklahomans decide where to go, when to go, and — not to get too existential — why to go wherever it is they're going. It isn't a person, a vegetable or one of those robots that vacuum the living room and terrorize the cat while you're at work. It isn't a convenience store, although wimgo would be a good name for a place to juice up the Jetta and grab a decaf. It can be associated with all these things, though, and more. It's a nonpartisan, fat-free, pet-friendly, scuff-resistant concept made entirely of recyclable digital materials. And wimgo is information — the perfect accessory for the Information Age. Today, OPUBCO Communications Group introduces, presents and sets free wimgo. Its main digs will be www.wimgo.com, but the hope is that wimgo will eventually find a place in the hearts of all Oklahomans. Not literally, of course, since that would be a huge medical liability. The idea is to offer Oklahomans a one-stop, full-service, all-inclusive, comprehensive collection of things to do and places to go, served with a side of opinions, photos, video, maps, "communities of interest” and whatever else develops. "It's a lot of things,” said Sue Hale, vice president of community engagement for OPUBCO Communications Group. "It's MySpace, Google, Facebook, a calendar, all of those things, and things we don't necessarily know have been invented yet.” Wimgo's handlers believe, now that it has been released into the wilds of the World Wide Web, that wimgo will thrive on rich deposits of stuff happening across Oklahoma. Its diet includes all manner of concerts and movies, bike events, loon watches, pelican celebrations, poker runs, chili cook-offs and gatherings where they throw things like axes, cow chips and spinning kicks. And the Green Frog Festival, and Built to Spill and the Meat Puppets, and the Running of the Rats, whatever the heck those are. Anything you can think of and some things you can't. Rob Wescott said wimgo "came out of the fact that there wasn't really any place online where you could find everything that's going on in Oklahoma.” Wescott, OPUBCO Communications Group vice president of audience development, came up with the name wimgo. "It's about ‘where I'm going, when I'm going and why I'm going,'” he said. "It's truly a conversation around events. So it really becomes a way to gauge what's going on and who's going where and what the popular things are.” On the site, visitors can tinker with the info. They can poke around using features like "1-click” searches, "top wimgos,” "featured events” and "popular keywords.” They can target subjects with search words, narrow them into categories and find out what a Battlewing is.
Feeding the wimgoUsers who sign in to the free site are encouraged to feed wimgo by listing events. They will "own” those listings, being the only users (other than administrators) who can alter the information. However, anyone visiting the site can contribute "tags,” or search keywords, to an entry, adding to the entry's "tag cloud,” which cannot, regardless of its size, form a tag thunderstorm. Existing "communities” — clubs, associations or other organizations — can partner with wimgo by using wimgo software that will automatically feed their groups' calendar events into wimgo. Then wimgo will serve as a repository, a central meeting place and a way to avoid scheduling conflicts, as well as a promotional venue. If wimgo were a statue, it would have a plaque that read: "Give me your reactions, your ideas, your huddled thoughts yearning to breathe free.” But then pigeons would mess it up, so think of wimgo as more of an electronic mosh pit of ideas and other stuff. Users can leap right in with comments on anything and everything. With each event, they also can mark whether "I'm going” or "I'm interested.” They can share bookmarks, e-mail friends, build personal profiles, or, using the embedded Google map, locate nearby golf courses, museums, restaurants or other things. Besides related videos from YouTube, wimgo also will feature videos of luminaries and the not-so-luminous giving impressions of life in our state. Although not descended from a walking fish, wimgo will be a product of evolution. Its functions will change and adapt to its digital surroundings, continuously trying new features. For instance, watch for a wimgo service that, using a cell phone "short code,” can text message requested information. And maybe directories of local businesses. And whatever else looks good. "This isn't an end,” Wescott said. "It's really a beginning.” Who knows, maybe we'll see a wimgo that can run the vacuum and serve decaf.
www.wimgo.com: a one-stop collection of things to do and places to go.