The NRA’s new ad is beyond anything we’ve seen, in political propaganda terms, in the modern history of this country. The text goes as follows:
Are the president’s kids more important than yours? Then why is he skeptical about putting armed security in our schools when his kids are protected by armed guards at their school? Mr. Obama demands the wealthy pay their fair share of taxes, but he’s just another elitist hypocrite when it comes to a fair share of security.
It’s not even the logic, though, that’s most disturbing. The main thing here is what’s between the lines; the hot buttons in the pro-gun amygdala the ad is designed to push. Just mentioning the president’s daughters in an ad full of violent imagery and sounds—silhouettes of assault rifles, profiles of heavily armed soldiers, martial music—is an invitation to certain viewers to make certain mental connections. I’ll stop there. But it’s really a shocking thing.