" The NRA is our core fan base, and we all have guns, and all us racers love to go out and shoot. It's part of who we are," said Stenhouse, the only Cup driver at TMS media day. "Anytime you have a sponsor that embraces their market and who their core customers are, it's great for us.
"I was able to win the NRA race in Atlanta and those guys were great to work it," he said. "They take their stuff serious, they're concerned with the tragedies that we've had throughout the nation.
"I think they do a great job at working from their side to help things as well. I think it's a great partnership here at Texas."
Gossage said the NRA has been a generous supporter of Speedway Children's Charities, donating more than $500,000 to the charity's Texas chapter since 2000. He said the group has also had past sponsorship with signage at the track.
NRA officials first expressed interest last fall to Texas officials about sponsoring the track's spring race. The event previously had Samsung Mobile as a title sponsor since 2002, but the company didn't renew its contract after last April's race.
Without a title sponsor, Texas had been promoting next month's race as the Texas 500.
"We've had other (sponsor) offers but a lot of people wait and expect you to drop your price. That's not something we do. We're not going to be a discount speedway," said Gossage, not revealing specific details. "They were willing to meet the price. They afford us some great marketing opportunities as well with their membership to reach out to them and try to bring their members to attend the race here."
Gossage said TMS and the NRA reach similar audiences and that he expects a lot of tickets will be bought by NRA members and people who support the group's position.
"Obviously we know the NRA well and I can tell you from just looking at the demographics, I can tell you from the social media that I've been sitting here monitoring since that announcement was made, it's probably 99 percent supportive. Some wildly supportive," he said. "The public, it doesn't seem to be they're going to have any issue with it, and I'm not sure why anybody would think they would.
"Like I said, know your demographic and we pride ourselves on being good at what we do," he said. "So we know what we're doing and who we're partnering with."