"It's supposed to be an exciting year for the Hall of Fame, being the 75th anniversary and a good induction, so Obama visiting is only going to enhance the excitement around here," said Sarah Mower, manager of Mickey's Place on Main Street.
The baseball shrine was closed for the day for security reasons, giving Obama a rare chance to do a quick tour with no distractions.
"It's certainly a positive impact on Main Street, but people who have come to Cooperstown to specifically visit the Hall of Fame today are out of luck," she said. "We had a couple in from Boston who can't see it now, but they're shopping instead, so that's a good thing."
Outside, about 100 activists against hydraulic fracturing toted placards to help deliver their message: 'Keep fracking out.'
"He's got to stop it with a nation ban because these resources will go away," said Abbie Tanber, of Oxford. "It'll ruin the environment and, more importantly, our water."
A smaller group of proponents of the method used to extract oil and gas from shale also made the trip.