Finally, the more people who take this advice, the more the small, local business will grow, employ more people, branch out to other states and even become a chain — perhaps even a network of big box stores.
Walmart and J.C. Penney started small. By earning the trust and trade of their customers, Walton and Penney were able to expand until their firms became corporate giants. Their size and success spawned competing firms such as Dollar General and discount clothiers, which started small but eventually became chains, opening the door for newer, smaller competitors with fresh legs.
The naive and sometimes stupid strain of populism that populates the “Occupy” movement is elitist, directed at a small percentage of the 99 percent, the relatively wealthy, not the masses who like ample selection and who benefit the most from lower prices. Their money and their legs go to where they can get the best deal.
Not every small business aspires to become a big business. This is how it should be.
Support those one-off stores as much as you like. Proceed with caution, though: If you spend too much, you just might be contributing to the birth of the next retail giant.
Two stores good, 400 better!