OKC Memorial Marathon runners create craze for red socks

As the idea to wear red socks during Sunday's Oklahoma City Memorial Marathon spread, supplies ran thin and retailers scrambled to keep up.
by Jennifer Palmer Modified: April 25, 2013 at 9:56 pm •  Published: April 26, 2013

“It's been the craziest thing. I've never seen this big of a craze in anything in my 22 years of retail,” Thompson said.

Many runners prefer the compression sleeves because they can keep wearing their normal running socks, but the sleeves cost $40 to $60 a pair.

With the Oklahoma City Memorial Marathon Health & Fitness Expo opening Friday at the Cox Convention Center, OK Runner and Red Coyote Running and Fitness are directing customers to the event to buy red socks and compression sleeves to wear Sunday. Red Coyote even posted a sign on its door Thursday, to notify customers.

The retailers say they'll donate proceeds from sales of red socks to the One Fund Boston, which had collected more than $24.7 million as of Thursday afternoon for those affected by the Boston Marathon bombing.

Miles, who will be running the half marathon on Sunday, said the people of Oklahoma City feel a strong connection to Boston because both cities have experienced a terrorist attack and both have risen above it.

“The Oklahoma City marathon is special,” she said. “It's more than just a race. It's an affirmation. So to be able to support Boston in any way, even if it's just red socks ... it will be incredible to see a sea of red socks running down Broadway.”

by Jennifer Palmer
Investigative Reporter
Jennifer Palmer joined The Oklahoman staff in 2008 and, after five years on the business desk, is now digging deeper through investigative work. She's been recognized with awards in public service reporting and personal column writing. Prior to...
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Where to buy red running socks:

• Oklahoma City Memorial Marathon Health & Fitness Expo at the Cox Convention Center. The expo is open noon to 8 p.m. Friday and 9 a.m. to 6 p.m. Saturday.

• Red Coyote Running and Fitness, 5800 N Classen (at the expo).

• OK Runner, 1189 E 15 in Edmond and 3720 W Robinson in Norman (at the expo).

• Fleet Feet Sports is holding its own expo sale at the KingsPointe location, 5968 S Yale, in Tulsa. The retailer won't be at the Oklahoma City Memorial Marathon Health & Fitness Expo this year.

On the Web:

www.facebook.com/RedSocksForBoston

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