Muonelo describes the line as “performance wear for life.”
“Anything that you want to perform in we can do that for you,” he said.
Muonelo, 25, majored in business marketing at Oklahoma State, with a focus on apparel merchandise. He settled on his brand name on a day that he was sick and said to himself he needed “some Allegra for the young lad.”
“I've never said that before in my life. I had a moment,” Muonelo said. “It was in that moment I sought out to take a stand of a high achievement and a high feeling for me.”
Now, Muonelo wants to pass it on.
He's trained kids at an area church over the past few years in his Obi Muonelo Basketball Arts program. It was there that Muonelo first started teaching the values of loyalty, attitude and determination to his students. His brand is now an extension of those teachings.
It also represents his struggle, all those times he was sent packing from all those cities.
“With basketball players like Kevin Durant, nobody gets to feel like KD. Nobody gets to feel like Blake Griffin or Russell Westbrook,” Muonelo said. ‘Now you do because this is our performance … It's for everyone to feel good about themselves, to feel like a star.”
Muonelo continues to chase his basketball dream of playing in the NBA. He still fancies himself as a point guard, a floor general who can organize his teammates and spread the floor with perimeter shooting. He works out every day to stay in shape while waiting on the day that fateful call will come.
“I really want to play for the Oklahoma City Thunder,” he said. “I think that I have what it takes to help them win a championship.”
But if it never happens, Muonelo now has something to fall back on.
“I've learned that there's nothing that you can't do,” he said. “You can be a jack of all trades. It's OK to be a jack of all trades. You get more out of yourself. It's more of an experience when you try different things.”