So McCord enlisted his wife and various coworkers to help snag a pair. Everybody was at a computer, windows open at 7 a.m.
Didn’t matter. Not against the bots.
“People have what they call bots,” McCord explained. “They pay high-dollar money to get a computer program that’ll help them get it in their cart and paid for before anyone else can even click it.”
That morning, he never had a chance. But another lucky break: Durant was set to make an appearance at the House of Hoops in OKC. A limited number of Aunt Pearls would be available.
McCord’s wife was able to rush out of work and get in line. It extended five stores down. She waited for two-and-a-half hours. “I was six people from the front when they sold out,” Celena said.
Dejected, she left the mall. But on her way down the escalator, she ran into a guy with a pair in his bag. He liked the shoes, so he decided to wait in line. But he didn’t have a special connection to them. He bought them for $150. He sold them to Celena for $300. The full collection remained intact.
“I told him not to tell anyone how much we paid for them,” Celena joked.
In all, McCord says he spent around $4,500 on the collection. He tried on a pair once, but other than that he’s never worn them. “In the shoe world, that means they’re ‘on ice.’ If I put them on eBay, I’d say I have the KD VI collection ‘on ice.’”
If he decided to sell them, McCord would likely get a good haul. Online, many of the shoes are now going for far more than their original retail price. McCord’s first pair — the Preheats — starts at around $600 on eBay.
And as the 41-year-old plans to eventually move his family into a new house — McCord has two boys — the money would help. But that would mean giving up his proud collection.
“Part of me wants to keep it for maybe a display with bright lights on the shoe (at the new house),” he said.
To McCord, it’s about more than just the shoe. Each pair is unique and many come with a background story about the athlete he adores. McCord can rattle them off.
The starry-looking Meteorology pair is an ode to young Durant’s “aspiration to work as a weatherman.” The Washington Redskin colored PB&J’s because “his (Aunt Pearl) used to always make him PB&J’s.” The bright orange NYC 66’s to pay tribute to his legendary 66-point showing at Rucker Park. “Being an OU fan, this is surprisingly one of my favorites.”
“Nike does a great job of marketing,” McCord continued. “Just the way they released them, the stories kind of sold me.”
The brilliance and financial backing of Nike. A pitchman like Durant. Fans and consumers like Chris McCord. It’s no wonder the Thunder superstar just received this most recent payday.
But for McCord, there will be no KD VII collection. The newest line, which recently released its first few colorways, comes with a rule. This one, from his wife.
“She told me I could only get one pair,” McCord said.
“One shoe collection is enough,” Celena chimed in. “He’s got a bigger shoe collection than I do.”