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OKC Thunder, Sports Animal renew radio partnership

WWLS-FM 98.1 to remain flagship station of Thunder Radio Network under new multiyear deal
by Mel Bracht Published: July 18, 2013
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The Oklahoma City Thunder is staying put on the radio dial. The Thunder and Cumulus Media have signed a multiyear agreement that allows WWLS-FM 98.1 (The Sports Animal) to continue as the team's flagship radio station, the Thunder and Cumulus announced today.

All Thunder preseason, regular-season and postseason games will be carried live on The Sports Animal as they have been since the team arrived from Seattle in 2008.

All Thunder games will also be broadcast on The Sports Animal's sister station KWPN-AM 640, in addition to a dozen other stations across the state and region on the Thunder Radio Network. Matt Pinto will return for his sixth season as the radio play-by-play voice.

“We are proud and excited to continue our strong relationship with Cumulus and The Sports Animal,” said Dan Mahoney, Thunder vice president of corporate communications and community relations, in a news release. “They are the leaders in sports radio in Oklahoma, with passion and excitement for Thunder basketball.”

Cumulus Media Market Manager Larry Bastida said in the release, “When Cumulus Media acquired these stations back in 2011, our then-pre-existing Thunder alliance was one of the first things the company identified as most exciting. Consequently, the extension of our Thunder relationship was enthusiastically supported, especially when considering the partnership's significant impacts on both listenership and advertising revenues, not to mention the thrill provided to our employees from being associated with a brand recognized worldwide!”

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by Mel Bracht
Copy Editor, Sports Media
Mel Bracht is a copy editor on the presentation desk and also covers sports media. A 1978 graduate of Indiana University, Bracht has been a print journalist for 34 years. He started his career as sports editor of the Rensselaer (Ind.) Republican...
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