“Sometimes musical ideas are not going to get you a tour,” Hendrix said. “So there were some songs of the pink record that weren't necessarily ‘pink' but they were something the label wanted. Until we have a more solid audience, we have to play that game.”
It's a game Hendrix admits can be a struggle.
“We're not really good at commercial music,” Hendrix said. “We just don't really listen to it.”
Colourmusic has an established audience in Oklahoma, but the band wants a more universally established audience.
One of the greatest things about the music industry these days, Hendrix said, is how people everywhere are making music now.
“On one level it's amazing,” Hendrix said. “But at the same time, if you're in a band it makes it that much harder to get your music out there.”
Hendrix had initially adhered to the advice that if you can survive seven years and your band is still intact, you'll make it. Now, that paradigm doesn't always hold true.
Colourmusic has reached the seven-year itch, having plenty of ups and downs along the way. What started as a small side project in Stillwater has become something Hendrix and the other band members are extremely proud of.
Over the years, the band has replaced a drummer, changed labels, toured overseas three times and lost another band member to fatherhood (British co-founder Nick Turner, who still plays with them when they go overseas). They have had a whirlwind of a career already, but Hendrix has his mind fixed on the future.
“We're living in the idea of what we want to become,” Hendrix said. “Which is why we're excited to get this new music out there and focus on what else we're writing.”
They aren't so focused that they forget to live in the moment. Playing shows and connecting with fans is still the band's goal.
“Our logic is that if you're there and we're there, let's just make a connection,” Hendrix said.
The band's first show in nine months was at the Crystal Pistol in Tulsa last Saturday, and it is excited to showcase new music at Free Tulsa this weekend.
Aside from Free Tulsa, it'll be playing another free show at the Opolis in Norman on Aug. 11 to commemorate its 10th anniversary.