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Oklahoma basketball: Krug's Krew working to get OU students involved

Krug's Krew is another part of Lon Kruger's rebuilding process. The student group is trying to get the student body interested in basketball again.
BY STEPHANIE KUZYDYM Published: February 22, 2013

Goal No. 2 is a long-term goal: always fill the student section.

“We know it's not going to happen right away,” Walz said.

“But at the same time, students cram football games,” McDonald said. “The basketball team puts in just as much time and just as much hard work as the football team, so why aren't students out there supporting them?”

A basketball student group is nothing new to Oklahoma basketball games.

There was Alvan's Army that supported OU star Alvan Adams years ago, Kelvin's Krew during Kelvin Sampson's tenure, and the Capelables when former coach Jeff Capel was at the helm. Wormus used to be the president of the Top Daugs, which were named after the old Oklahoma mascot, until Krug's Krew popped up.

Now, the Krug's Krew cabinet and the marketing team work in conjunction to get the message of upcoming games out through fliers, chalking and social media.

Also, in being an official student organization, the Krew must do philanthropy — which is something rooted in their philanthropic head coach.

“Coach has only been here a short amount of time,” said Charlie Taylor, Oklahoma's assistant athletic director of marketing and the adviser of the Krew. “We had to learn what his style is and what kind of student athletes we have.

“A lot of that tradition has yet to be written.”

But Kruger wanted this. When he got to Norman, he asked the athletics department to go out and “find students who wanted to be a part of something special,” according to Taylor. Hence Kruger's open-door policy.

The Krew and marketing department are looking at building things off players too, like energetic freshman Buddy Hield, but they don't want it all manufactured.

The court storming after beating then-No. 5 Kansas was the first thing that came to Taylor's mind.

“That was authentic,” Taylor said. “Besides beating KU, that was a great moment to see our fans starting to connect.”

Kruger is trying to do what he can beyond opening up his practices and being readily available. At the Krew's first meeting in the fall, Kruger talked with the students, stayed for the entire meeting and shook hands afterward to thank the students for coming. Although the official member total for Krug's Krew is only about 40 students, according to Walz, the student group cabinet welcomes all students to be a part of the organization.

“If you come to games,” Walz said. “You're a part of the Krew.”