EDMOND -- An Oklahoma Bible smartphone application is gaining popularity across the country and has led some media outlets to question if various religious communities will embrace this same type of technology.
Bobby Gruenewald, pastor-innovation leader at Edmond-based LifeChurch.tv, said numerous people are using the tools available through LifeChurch.tv's popular YouVersion Bible app to link with "The Bible" series. The 10-hour series airs on Sunday nights and will continue through Easter Sunday on the History Channel.
Gruenewald said response has been positive in general to the Bible app which is helping to connect fans of the TV series to Scripture.
"We had people who thanked us for letting them know the series is on," Gruenewald said Tuesday.
"We kind of remind a lot our readers that the series is on every Sunday night and so a lot of people will tweet and say 'hey YouVersion, thanks for reminding me that it's on.' The response has been pretty incredible."
Gruenewald said response to the first national television commercial featuring the YouVersion Bible app also has generated more interest in the app.
"We had our first national television commercial as a part of the series and just the response from people who already have the app was very positive, but then we've certainly seen a huge increase in the number of people who are installing it as a result of the visibility for it," Gruenewald said.
He said Bible app users appear to be enjoying one of the new app features in particular.
“We have over 200,000 people watching videos per day," he said. 'That's just a brand new feature that not everybody has updated their app to get so it's a very, very popular feature."