Gruenewald said response to the first national television commercial featuring the YouVersion Bible app also has generated more interest in the app.
"We had our first national television commercial as a part of the series and just the response from people who already have the app was very positive, but then we've certainly seen a huge increase in the number of people who are installing it as a result of the visibility for it," Gruenewald said.
He said Bible app users appear to be enjoying one of the new app features in particular.
“We have over 200,000 people watching videos per day," he said. 'That's just a brand new feature that not everybody has updated their app to get so it's a very, very popular feature."