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Oklahoma Bible app gaining popularity

An Oklahoma Bible smartphone application is gaining popularity across the country and has led some media outlets to question if various religious communities will embrace this type of technology.
by Carla Hinton Modified: March 12, 2013 at 5:52 pm •  Published: March 12, 2013

/articleid/3765135/1/pictures/1966347">Photo - The Bible App by YouVersion is the official companion app of "The Bible," a 10-part cable television series premiering Sunday on the History Channel. <strong></strong>
The Bible App by YouVersion is the official companion app of "The Bible," a 10-part cable television series premiering Sunday on the History Channel.

Gruenewald said response to the first national television commercial featuring the YouVersion Bible app also has generated more interest in the app.

"We had our first national television commercial as a part of the series and just the response from people who already have the app was very positive, but then we've certainly seen a huge increase in the number of people who are installing it as a result of the visibility for it," Gruenewald said.

He said Bible app users appear to be enjoying one of the new app features in particular. 

“We have over 200,000 people watching videos per day," he said. 'That's just a brand new feature that not everybody has updated their app to get so it's a very, very popular feature."

 

by Carla Hinton
Religion Editor
Carla Hinton, an Oklahoma City native, joined The Oklahoman in 1986 as a National Society of Newspaper Editors minority intern. She began reporting full-time for The Oklahoman two years later and has served as a beat writer covering a wide...
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