“It's been a very consistent practice,” Fey said. “That's just the business we're in.” Fans who want a jersey for Martin or Lamb can have one made on site even before shirts for the new players come in.
Fey said he'll work with the team and the Thunder Cares Foundation to see if there's a way the Harden shirts can be used to make a difference.
Tree And Leaf Clothing, an independent screen printer in Oklahoma City, had reduced the price of its beard shirts online as of Monday. When contacted by phone, co-owner Dustin Gilpin declined to participate in this story. But on Twitter, someone from the retailer's account jokingly tweeted “All ‘13EARD' shirts now on sale for 54 Million dollars!”