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Oklahoma City-area retailers cut price of 'Beard' shirts after Thunder player James Harden is traded

Some Oklahoma City-area stores hope fans are feeling nostalgic enough to buy the shirts featuring ex-Thunder player James Harden at half-price, but one store just moved them off the shelves. Harden was traded to the Houston Rockets.
by Jennifer Palmer Published: October 30, 2012

After NBA player James Harden's trade to Houston, “The Beard” shirts moved from fan favorite to the clearance rack.

The player, whose facial hair inspired outrageous displays of fandom, Facebook pages and, of course, countless T-shirts, left Oklahoma City on Sunday to play for the Rockets. The Thunder franchise brought in two new players — Kevin Martin and Jeremy Lamb — on the trade.

So, Harden tees are now half off.

“It's nostalgic, you could say. We had a great year,” said USA Screen Printing & Embroidery Co. general manager Lateria Allen. Items featuring Harden at the company's retail store at 3100 S Meridian Ave. were marked 50 percent off, including jerseys, T-shirts and a design that features Harden, Kevin Durant and Russell Westbrook.

Store officials contacted Adidas to ensure they wouldn't receive any more Harden gear and ordered shirts for the new players, which should be available in a couple of weeks.

At the OKC Thunder team store inside the Chesapeake Energy Arena, staff was quick to update the wares. Harden shirts were off the shelves, and the store is readying to bring in gear for the new players, said Alan Fey, president of Gameday Merchandising, which operates the store and retail outlets for several other professional sports teams.

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by Jennifer Palmer
Investigative Reporter
Jennifer Palmer joined The Oklahoman staff in 2008 and, after five years on the business desk, is now digging deeper through investigative work. She's been recognized with awards in public service reporting and personal column writing. Prior to...
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