The next step is improving group sales, a priority next summer.
“In Grand Rapids, I averaged 54 people per group,” Beilstein said. “This season in Oklahoma City, we're below 20. The big businesses like Tinker Air Force Base, whoever it might be, it takes a lot of time during the offseason to develop those types of relationships.”
After college, Beilstein was a PGA member/teaching pro for seven years. The next 15 years he worked in various businesses ranging from life insurance annuities to financial resources in St. Louis.
When he learned he would become a father, he no longer wanted to fly 180,000 miles a year. While in St. Louis, he formed connections with the St. Louis Blues, which led to the opportunity with the Grand Rapids Griffins.
“Their first three years, they drew well but their attendance was spiraling downward when I got there,” Beilstein said. “The model we used there is the same model we're using here. It's going to take solid increases every year. It won't be done on gimmicks. It takes longer. But once you get there it stays.”