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Oklahoma City-based Blueprint for Business will invest in tech startups, character

An Oklahoma City business incubator aims to help technology companies get off the ground while focusing on values like honesty, integrity and perseverance.
BY CELIA AMPEL Published: June 27, 2012

Guy Madison hopes his accelerator for startup businesses will help people boost not only the value of their company but of their character.

Blueprint for Business is accepting applicants until July 8 for its three-month program, designed to help startup technology companies get going. It will focus not only on business models and marketing but on character values such as honesty and perseverance, Madison said.

“We want them to focus on the whole package, because if you become a millionaire and your wife divorces you because you're never around, then you're a lonely millionaire,” he said.

The program will accept up to 10 companies and provide each with $18,000 to $25,000, as well as extras including Web hosting and public relations services. Participants will stay in Oklahoma City from Aug. 15 to Nov. 15, and at the end of the program, they will pitch their ideas to a room of investors.

The entrepreneurs will work in a casual, communal space that allows them to bounce ideas off each other, Madison said. To promote a culture of openness, the program will not accept any two companies with competing ideas.

“We want this to a high-energy environment,” he said.

Madison has lined up more than 25 mentors to help guide the participants through the pitfalls of launching and funding a startup business.

He will advise the group on the human part of a technology startup: staying away from 90-hour workweeks to make time for your health and family.

Madison has worked for 16 years coaching people on how to be better business owners and better people, he said.

“I felt that this is what I was called to do in the work world because I love to coach,” he said of starting the program.

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