Oklahoma City-based Love's turns to technology to speed fueling process for truckers

Oklahoma City-based Love's Travel Stops is installing radio-frequency identification technology at locations nationwide to help truckers refuel faster.
by Jay F. Marks Modified: August 6, 2012 at 10:57 pm •  Published: August 7, 2012
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Love's Travel Stops & Country Stores is making it easier for truckers to fill up with diesel and get back on the road.

The Oklahoma City-based company has installed radio-frequency identification (RFID) readers at roughly 70 percent of its truck stops nationwide.

The equipment, installed over each diesel fueling lane, can read the signal from semitrailers with the necessary tag when they pull in to refuel. It does not work with passenger cars at this point.

Love's completed its first successful live customer transaction with the technology last week in Pauls Valley.

“We are excited about what we consider the next generation of fuel transaction processing through RFID technology,” said Jon Archard, director of fuel marketing at Love's.

Archard said Love's is on the leading edge of retailers trying out the new technology, which will allow trucking companies to replace the billing cards they typically hand out to drivers.

Love's is working with Comdata, which processes financial transactions, and QuikQ, the company that developed Fuel Island Manager software, to handle billing for fuel purchases made with RFID tags.

He said “cardless fueling” technology allows companies to let their equipment authorize fuel purchases rather than their drivers.

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by Jay F. Marks
Energy Reporter
Jay F. Marks has been covering Oklahoma news since graduating from Oklahoma State University in 1996. He worked in Sulphur and Enid before joining The Oklahoman in 2005. Marks has been covering the energy industry since 2009.
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