An Oklahoma company and its new technology are disrupting the hospitality industry and enhancing guest experiences in 90 countries around the world.
Oklahoma City-based Monscierge had already placed its new product in hotels in dozens of different countries when things kicked into high gear last year with an agreement in Europe with Accor’s Novotel, the world’s largest hotel brand.
Monscierge is now rolling out to nearly 3,000 of Accor’s hotels throughout 90 countries and in multiple languages.
When Monscierge started up about five years ago, the company planned to provide an interactive touch-screen lobby system to the hotel industry. The company wasn’t interested in being a me-too that simply made advertising-driven content easy to access.
Instead, Monscierge set out to provide hotel guests with trusted “local” recommendations delivered through strategically placed digital touch screen concierge devices in hotel lobbies and other high traffic areas.
Then came the tsunami of mobile devices and mobile apps, and Monscierge morphed to become so much more than the original business plan.
“We adapted to the market and recognized that the real scalability of our business was on the mobile side,” Monscierge CEO Marcus Robinson said. “Everyone in our company worked behind the scenes with hotel staffs to understand how our technology could best enhance the guest experience so that we could put together the product that the guests wanted.”
Monscierge confirmed that guests did want mobile applications with “local” information about what to do and where to go, and that hotels want to build loyalty through branded applications that communicated constantly with guests. They also found that texting and walkie/talkie inside hotels between employees left a lot to be desired.
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