Oklahoma City-based OrderMatic offers products to new industries

Oklahoma City-based OrderMatic, which made its name in the fast-food business, is branching out to banking and sports.
By Catherine Sweeney, Business Writer Published: June 15, 2014
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At the end of the day, it’s all about communication.

OrderMatic, an Oklahoma City-based communication technology company, is branching out of the fast food industry and into banking and entertainment.

The company is known for manufacturing the ordering devices featured in Sonic Drive-Ins. They have also manufactured back-lit drive-thru menu signs for companies such as Taco Bell and Chicken Express.

This week, the company announced three projects: video chat ATMs, digital signs for the Oklahoma City RedHawks’ stadium in Bricktown and a self-order kiosk for fast food restaurants.

For more than 50 years, OrderMatic has been working with restaurants such as A&W and Sonic. This will be the first time they sell technology to an industry unrelated to food service.

“It wasn’t a big change in the technology we had been providing for years,” OrderMatic CEO Robert Powell said. “It was, more or less, a new application.”

Ordering up efficiency

A younger client base is pushing a shift in banking technology, Powell said. The millennial generation prefers to use automated devices for efficiency.

“The banks are having to conform,” Powell said.

To keep up with them, OrderMatic developed the See and Speak Interface, or SASI, pronounced “sassy.” It features a touch-screen ATM that allows video chatting with a teller at a remote location.

The video feature could be used when a customer has a question, but has no time to go to the bank and wait in line, Powell said. Video chatting could be available at both walk-up and drive-up ATMs, and could give the bank an opportunity to share promotions and new services with its customers.

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