Oklahoma City-based startup Tailwind, which offers analytics and marketing tools for the social networking site Pinterest, has acquired its one-time rival PinReach, a Pinterest reporting tool with more than 30,000 users.
The acquisition will allow Tailwind to expand its services and migrate PinReach's users over to the Tailwind platform, said Danny Maloney, CEO and co-founder of Tailwind.
“It was great timing that it was available and it was another company directly in our user space,” Maloney said.
PinReach was one of the first Pinterest analytics services and was acquired by the New York-based marketing and technology firm Nervewire Inc. in 2012. However, Nervewire has since decided to return to a focus more on its core business — digital marketing and public relations.
“When Nervewire acquired PinReach last year, our intent was to learn as much as we could about Pinterest as quickly as possible, so that we could better serve our clients and prospects,” said Natalie Dold, Nervewire's vice president client partner, in a statement.
“We achieved that objective and are happy to see PinReach join the Tailwind family.”
The terms of the sale to Tailwind were not disclosed.
PinReach launched in 2012, around the same time as Tailwind. Both companies were among some of the first tools for companies that use Pinterest to market their products to measure their reach.
Tailwind's acquisition of PinReach helps secure the company's position as a leader for Pinterest analytics, Maloney said.
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