In mid-November, Mustang Brewing Co. floated a new beer label on Facebook, promising in December to unveil a new beer and new distribution agreement. Now the details are out: Mustang's Session '33 will be a line of 3.2 percent craft beers available in metro-area grocery and convenience stores.

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Mustang President Tim Schoelen said much research went into the decision to plunge his 2-year-old Oklahoma City beer company into the grocery/convenience store market.

“The decision to launch a grocery/convenience store line came after several months of evaluating the local beer scene and respective laws,” Schoelen said. “A walk through any liquor store is a testament to the craft beer explosion over the past several years. Grocery stores in Oklahoma are no different. Look at the shelves and you will see Boulevard, Shiner, Blue Moon, Shock Top, etc.”

Schoelen said he feels having his beers in grocery stores can serve as a point of entry for beer fans looking to step up to Mustang's existing, stronger beers, which now are available only at liquor stores, bars and restaurants.

“Mustang beers are a great tool to segue domestic drinkers to craft beers,” he said. “The Session '33 line will be craft beers, but separate from our strong line. Our hopes are to introduce grocery store beer shoppers to Mustang with our Session '33 line and, ultimately, entice them to visit a liquor store, bar or restaurant and try our core, award-winning, strong Mustang line.”

Mustang's strong line includes beers like Washita Wheat, Pawnee Pale, Golden Ale and Harvest Lager.

The name of the new beer line — Session '33 — is an homage to the year prohibition was lifted.

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