VI Marketing and Branding President Tim Berney is being credited with helping downtown workers and visitors stay a bit drier during this week's rainy weather thanks to the launching of an umbrella sharing program called Pop-Ins.
Jill DeLozier, marketing director at Downtown Oklahoma City Inc., said the umbrella stations were launched last week at 10 downtown office buildings with the kickoff donation of umbrellas made by VI Marketing and Branding.
“Sponsors have stepped up, and it's catching on quickly,” DeLozier said.
The launch started with 20 umbrella stands placed in buildings considered to have a high amount of pedestrian traffic in downtown's central business district. Umbrella usage is free of charge and works on the honor system — take an umbrella and then return it when it is no longer needed.
Although VI Marketing and Branding launched Pop-Ins with partners Bob Moore Land Rover and Robyn Promotions, any company or organization in downtown can — and is encouraged to — participate, DeLozier said.
Companies can become a Pop-Ins partner by buying umbrellas featuring their logo, or by hosting and maintaining a Pop-Ins stand in their building.
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