In 1969, a thousand people in North Dakota walked in what may have been the first CROP Hunger Walk, raising $25,000 to help stop hunger. The next year, the March of Dimes held the first WalkAmerica, an event that has gone on to raise more than $1.7 billion to fight birth defects.
Today, millions of individuals and teams of co-workers and families participate in athletic challenges to raise money for charity — walking, running, biking and even rappelling down buildings or taking the Special Olympics “Polar Plunge.”
Last summer, the Alzheimer's Association worked with PigeonMe, an Oklahoma City-based firm, to build an interactive map to display activities during its The Longest Day event, which allowed participants and supporters to interact with each other throughout the day.
With more than 600 participants, The Longest Day was a big success, raising more than $230,000 for the Alzheimer's cause.
From this experience, PigeonMe refocused its location and mapping platform to serve the event fundraising sector, and a new company, RaiseMore, was born.
RaiseMore provides an interactive fundraising platform for organizations to allow their event participants, friends, family and supporters to interact during a fundraising event.
They can share encouragement and photos and even make and receive donations.
At the start of an event, the participants broadcast their location and a message including a photo to their social networks.
“We want to capture the event through the participants' and supporters' experience,” said Devan Twyman, RaiseMore CEO.
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Americans gave $298.3 billion to charity in 2011. This represents a 3.9 percent increase over 2010.