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Oklahoma City design firm leaves mark on city businesses

S Design has been responsible for helping a number of Oklahoma City businesses promote themselves.
by Paula Burkes Modified: October 23, 2012 at 9:15 pm •  Published: October 24, 2012
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/articleid/3721761/1/pictures/1865105">Photo - Sarah Sears at S Design Inc., in her office on Tuesday, Oct. 23, 2012. Photo by Jim Beckel, The Oklahoman
Sarah Sears at S Design Inc., in her office on Tuesday, Oct. 23, 2012. Photo by Jim Beckel, The Oklahoman

For the foundation, the firm modernized a logo it had used for 10 years. “It was dated, clunky and hard to use,” Sears said. “We rebuilt the original and converted it to two-color to save money.”

S Design's most tedious project was developing a brand and strategy for the Devon Boathouse and entire Riversport district, Sears said. It was a year before the firm could present its 70-page marketing plan to all of the stakeholders involved, she said.

“The brand and standards had to represent a place, community programming and sponsors,” she said, “and maintain a consistency across building signage, T-shirts and more.”

And S Design's own unique logo?

An “S.” “The idea behind it is simple,” Sears said. Its shape is based on the letter form on a letterpress machine, she said.

by Paula Burkes
Reporter
A 1981 journalism graduate of Oklahoma State University, Paula Burkes has more than 30 years experience writing and editing award-winning material for newspapers and healthcare, educational and telecommunications institutions in Tulsa, Oklahoma...
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About the company

Website: sdesigninc.com

Established: 1994

Address: 3120 W Britton, Suite S, Oklahoma City

Employees: 10 including six designers, two salespersons and two administrative/financial professionals

Key employees: Principal Sarah Sears

Service: Branding and marketing communications firm

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