For the foundation, the firm modernized a logo it had used for 10 years. “It was dated, clunky and hard to use,” Sears said. “We rebuilt the original and converted it to two-color to save money.”
S Design's most tedious project was developing a brand and strategy for the Devon Boathouse and entire Riversport district, Sears said. It was a year before the firm could present its 70-page marketing plan to all of the stakeholders involved, she said.
“The brand and standards had to represent a place, community programming and sponsors,” she said, “and maintain a consistency across building signage, T-shirts and more.”
And S Design's own unique logo?
An “S.” “The idea behind it is simple,” Sears said. Its shape is based on the letter form on a letterpress machine, she said.
MORE FROM NEWSOK
About the company