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Oklahoma City florist thrives more than 60 years in same southside location

Jewel Box Florist opened at its current location at 4205 S Pennsylvania in 1952. It was presented a Master FTD Florist award this year.
BY HILLARY MCLAIN hmclain@opubco.com Modified: July 24, 2013 at 10:29 pm •  Published: July 25, 2013
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Retail update

South Oklahoma City business

wins Master FTD Florist award

Formerly surrounded by shopping centers, furniture stores and sandwich shops, one south Oklahoma City florist now sees a different street than several decades ago when the business was founded.

Jewel Box Florist, which opened at its current location at 4205 S Pennsylvania in 1952, received a Master FTD Florist award this year. FTD is an international flower and gift marketing service made up of an organization of independent retailers.

The owner, Fred Nettle, said many consumers view flowers as a luxury item, which makes Jewel Box's survival while surrounding businesses were moving out more impressive.

Many of the original surrounding businesses have sold out, been bought out, or went out of business, Nettle said. A number of newer, mostly smaller enterprises still line the major southside street.

“Because we've been a fixture in this area, we wanted to try as long as we can to make it,” he said. “We want to have a product people can afford.”

The area around the business has changed a lot in more than 50 years, Nettle said, but Jewel Box wants to continue serving the hardworking families in the area to make it the best neighborhood it can be.

HILLARY MCLAIN, Business Writer