Will Rogers World Airport will begin offering marketing incentive money to low-fare air carriers to lure new nonstop routes to Oklahoma City.
The incentives, which the Oklahoma City Airport Trust approved Thursday, range from $50,000 for an air carrier that already has a presence at Will Rogers to establish a new daily, nonstop route to a city in a neighboring state, up to $200,000 for a carrier to add daily nonstop service to Los Angeles or the Washington, D.C., area.
An air carrier that is new to the market also would be eligible for $25,000 to offset its advertising and marketing costs, plus an additional $25,000 to $50,000 for every new nonstop daily route it adds from Oklahoma City.
Will Rogers has been offering incentives to some air carriers to offset marketing and advertising costs for some routes since 2002, but now wants to expand the program to entice more low-fare carriers that target leisure travelers.
Airport officials see the potential to attract new low-cost air carriers to Will Rogers with the incentives, said Karen Carney, spokeswoman for the airport.
“The industry is in continual change and nowadays we are seeing some different types of air carriers that have a somewhat different operating model than mainline carriers,” Carney said.
“We think there is a potential opportunity in Oklahoma City for one of these carriers, she said.”