Carney said smaller carriers such as Spirit Airlines, Allegiant Air and Vision Airlines are examples of the types of carriers that Oklahoma City would try to bring in with the marketing incentives.
Bringing in new routes to Oklahoma City is as important to luring conventions and other events to Oklahoma City, said Cynthia Reid, vice president of marketing and communications for the Greater Oklahoma City Chamber.
Without the availability of air service, Oklahoma City can find itself out of the running for many events.
“Every route makes a difference,” Reid said.
The Oklahoma City Airport Trust partners with the chamber to help bring in new air carriers with the help of the incentives.
The incentives can help an air carrier choose to add routes to Oklahoma City over another city, Reid said.
“The incentives can be a deal maker if an air carrier is looking at two different cities — it gives us an extra push,” she said.