Oklahoma City hopes to lure new air carriers with incentive money

Incentives range from $50,000 to $200,000 for carriers that establish new nonstop flights.
by Brianna Bailey Published: July 26, 2013

Will Rogers World Airport will begin offering marketing incentive money to low-fare air carriers to lure new nonstop routes to Oklahoma City.

The incentives, which the Oklahoma City Airport Trust approved Thursday, range from $50,000 for an air carrier that already has a presence at Will Rogers to establish a new daily, nonstop route to a city in a neighboring state, up to $200,000 for a carrier to add daily nonstop service to Los Angeles or the Washington, D.C., area.

An air carrier that is new to the market also would be eligible for $25,000 to offset its advertising and marketing costs, plus an additional $25,000 to $50,000 for every new nonstop daily route it adds from Oklahoma City.

Will Rogers has been offering incentives to some air carriers to offset marketing and advertising costs for some routes since 2002, but now wants to expand the program to entice more low-fare carriers that target leisure travelers.

Airport officials see the potential to attract new low-cost air carriers to Will Rogers with the incentives, said Karen Carney, spokeswoman for the airport.

“The industry is in continual change and nowadays we are seeing some different types of air carriers that have a somewhat different operating model than mainline carriers,” Carney said.

“We think there is a potential opportunity in Oklahoma City for one of these carriers, she said.”

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by Brianna Bailey
Business Writer
Brianna Bailey has lived in Idaho, Germany and Southern California, but Oklahoma is her adopted home. She has a bachelor's degree in Journalism from the Univerisity of Oklahoma and has worked at several newspapers in Oklahoma and Southern...
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The incentives can be a deal maker if an air carrier is looking at two different cities — it gives us an extra push.”

Cynthia Reid,
Greater Oklahoma City Chamber

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