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Oklahoma City mobile boutique takes fashion to the streets

Cargo Room business allows owner to tow the store to different locations in Oklahoma City.
by Brianna Bailey Modified: July 26, 2014 at 10:00 pm •  Published: July 26, 2014


photo - 
Heather Parsons, owner of Cargo Room, shows off merchandise in her new mobile clothing boutique. Parsons plans to park the boutique at coffee shops and local events. Photos by David McDaniel, The Oklahoman
  David McDaniel - 
The Oklahoman
Heather Parsons, owner of Cargo Room, shows off merchandise in her new mobile clothing boutique. Parsons plans to park the boutique at coffee shops and local events. Photos by David McDaniel, The Oklahoman David McDaniel - The Oklahoman

Cargo Room is a fashion boutique on wheels — like a food truck, only with trendy clothing and accessories instead of tacos.

Inside, the air-conditioned concession trailer, owner Heather Parsons, 28, has squeezed racks of brightly colored dresses and rows of straw fedoras and handbags into every last inch of the 84 square feet of space.

There’s even a changing room.

“I know I can’t buy clothes unless I try them on first,” Parsons said.

Parsons got the idea for the mobile boutique during a summer trip to South Africa through the Oklahoma State University’s Entrepreneurship and Empowerment in South Africa program while studying for her master’s degree in entrepreneurship.

“Out of necessity there, people create their own businesses and there are a lot of shops there that are based out of shipping containers and other spaces,” she said.

Mobile retailers, based in everything from vintage Airstream trailers to converted school buses are popping up in the Northeast and West Coast — there’s even an American Mobile Retail Association. The trade group has members ranging from a mobile dog treat and pet boutique in Hoboken, N.J., to a bridal boutique on wheels in Colorado Springs, Colo., according to its website, but most of the businesses are based on the East or West coasts.

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by Brianna Bailey
Business Writer
Brianna Bailey has lived in Idaho, Germany and Southern California, but Oklahoma is her adopted home. She has a bachelor's degree in Journalism from the Univerisity of Oklahoma and has worked at several newspapers in Oklahoma and Southern...
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Check it out

Cargo Room will be at Vintage Coffee, 1101 NW 49, from 9 a.m. to 3 p.m. Saturday. The mobile boutique will also be at Skyline Food Truck Festival Aug. 23 at Downtown Airpark in Oklahoma City. For more information about Cargo Room, visit www.shopcargoroom.com or follow @shopcargoroom on Twitter.

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