Oklahoma City native Sarah James locks in her success

BY LINDA MILLER Published: January 17, 2010
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uot;Even if you don’t do what readers want, give us an update. Everyone loves a before-and-after update.”

James graduated from Bishop McGuiness High School and the University of Kansas and now enjoys the sunshine and pleasant temperatures in Newport Beach, Calif., with her husband, Dustin Door, and their toddler son, Anders.

She didn’t know what a blog was until summer 2005 when she was working as a pharmaceutical rep. While waiting for doctors, she often spent time on the computer. One day, she came across a blog, and it reeled her in. She was hooked.

Intrigued, she decided to write her own, not really knowing what to expect. She wrote about what she was doing during the day, and when she became pregnant, she chronicled her feelings and experience. Readership quadrupled.

"A lot of pregnant women related. I guess I’m considered a mommy blogger, but my site is not about being a parent. It used to be a lot,” said James, who is pregnant with her second child.

"Whoorl is a platform to talk about what I want to talk about. In the next month, I’ll talk about the new house or clothing or sports. It’s across the board. I wouldn’t say I have a niche or anything.”

Maybe not with Whoorl, but she found a niche when she polled readers about those bangs. Whoorl had its 1 millionth visitor in 2009. Hair Thursday, the newer site, is coming really close to a million visitors.

"It’s amazing how many people really obsess about their hair. ... It’s something you can change easily and give you a fresh new look. I get it,” she said.

"I think people are looking for an opinion. I’ve been around for years now, giving out that opinion. I have learned a lot ... but still when it comes down to it, it’s just all good fun.”

I guess there are a lot of people out there who want to talk about their hair.”

Sarah James,
blogging hair guru
It’s amazing how many people really obsess about their hair. ... It’s something you can change easily and give you a fresh new look. I get it.”

Sarah James,
blogging hair guru
hairthursday.com whoorl.com



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