So, Xceligent Inc. puts together its quarterly market trend reports to sell them!
Well, of course it does.
But I am always on the prowl for things to blog about, and to link to my real estate blog, Oklahoma Property Lines (http://blog.newsok.com
So, when Brian Hunt, Xceligent's regional director for Oklahoma, shot me a link to the latest industrial and office reports, for the first quarter of this year, it was an online marketing train wreck about to happen.
It took me about one minute to throw a line or two up about the reports and to link to them from Oklahoma Property Lines (http://blog.newsok.com/
It took a few days for Xceligent's marketing people — probably because they had to pick themselves up off the floor — to let Hunt know to let me know that that was a no-no, at least as far as they were concerned.
Hey, no biggie on my end. Xceligent, based in Independence, Mo., sends me the reports in hope that I'll write about them, hitting the highlights, whetting people's appetite for more, and that they'll pay for it. I usually oblige such requests and expectations. That's the way it works.
As I told Hunt, and as anyone who emails or sends anything to the working press should keep in mind:
The world comes on the record. The record has to be turned off.
If you don't want to see it in print, or online, say so up front.
Here are highlights from Xceligent's first-quarter office summary for Oklahoma City:
• Users absorbed 140,000 square feet of space for the fourth straight quarter.
• The vacancy rate was down 1.6 percentage points from the first quarter of last year, at 11.1 percent, as a result of purchases by Chesapeake Energy Corp. taking office space off the market, and continued expansions by medical, engineering, law and energy companies.
• “Brokers report strong activity, landlord leverage with fewer rent concessions, and a concern of declining supplies of large blocks of space,” Xceligent reported.
• Even with Devon Energy Corp.'s 1.8-million-square-foot tower coming on line, Xceligent said, “it is still hard not to be bullish on downtown as companies like Continental Resources start backfilling former Devon space.”