So, Xceligent Inc. puts together its quarterly market trend reports to sell them!
Well, of course it does.
But I am always on the prowl for things to blog about, and to link to my real estate blog, Oklahoma Property Lines (http://blog.newsok.com/ok-property-lines/).
So, when Brian Hunt, Xceligent's regional director for Oklahoma, shot me a link to the latest industrial and office reports, for the first quarter of this year, it was an online marketing train wreck about to happen.
It took me about one minute to throw a line or two up about the reports and to link to them from Oklahoma Property Lines (http://blog.newsok.com/ok-property-lines/).
It took a few days for Xceligent's marketing people — probably because they had to pick themselves up off the floor — to let Hunt know to let me know that that was a no-no, at least as far as they were concerned.
Hey, no biggie on my end. Xceligent, based in Independence, Mo., sends me the reports in hope that I'll write about them, hitting the highlights, whetting people's appetite for more, and that they'll pay for it. I usually oblige such requests and expectations. That's the way it works.
As I told Hunt, and as anyone who emails or sends anything to the working press should keep in mind: